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Home  »   Events   »   Join the PDA at the Pharmacy Show 2026

Join the PDA at the Pharmacy Show 2026

The UK's leading event for community and primary care pharmacy professionals returns this year to NEC Birmingham from 11 to 12 October 2026. The PDA will deliver two sessions on Sunday 11 October, one on 'AI in Pharmacy' and a panel session on 'Action through allyship'.

Sun 11th - Mon 12th October 2026

The PDA is proud to once again be supporting the conference. The show offers a great opportunity for community and primary care pharmacists across the UK to come together, learn from expert speakers, and make strategic sector connections.

Find out what the PDA is up to at the show on Sunday 11 October.

AI in Pharmacy: Who is really accountable?

Technology & Digital Health Theatre, Sunday 11 October, 10.30 am to 11 am  

Artificial intelligence (AI) is increasingly being incorporated into pharmacy systems, workflows, and patient interactions. Whilst AI may support professional practice, it does not remove the pharmacist’s responsibility to exercise judgement, maintain oversight, and make safe decisions.

This session will explore how AI is changing pharmacy practice and identify the professional, regulatory, governance, and liability challenges that can arise when AI influences clinical and operational decisions. Drawing upon the PDA’s developing work on AI in pharmacy practice, the session will consider concepts such as Professional-in-the-Loop (PITL), visibility of system behaviour, accountability, automation bias, and the growing gap between professional responsibility and system control.

The session will provide practical examples from pharmacy practice, including patient-facing AI, decision-support systems, documentation tools, and automation within PMR systems, helping pharmacists understand how to use AI safely whilst maintaining professional accountability.

Speaker

Professor Mark DasGupta, Director of Professional Development at the PDA

Action through allyship

Leadership, Workforce & Careers Theatre, Sunday 11 October,  5.15 pm to 5.45 pm

This panel event will explore how to be a meaningful ally.  Panellists will discuss what allyship is and explain the need for allyship, drawing upon some of the PDA’s cases where absence of allyship resulted in discriminatory employee treatment, as well as the current context and how this is impacting on pharmacists’ experiences at work.

The session will also cover some of the campaigns and initiatives led by the PDA’s Equality, Diversity, and Inclusion Networks and how coming together as a collective, we can work together to achieve more, utilising the resources and support available when collaboration is prioritised.

Chair: Paul Day, Director of Membership & Communities at the PDA

Panellists:

  • Oluomachi Yvonne Okereke, Rotational Pharmacist at York and Scarborough Teaching Hospitals NHS Foundation, President of the PDA NAWP Network
  • Jyoti Buxani, Pharmacist and Educator, IQA at Halesowen College, President of the Ability Network
  • Adam Somerville, Specialist Pharmacist – HIV, Sexual Health and Gender at Chelsea and Westminster Hospitals NHS Foundation Trust, President of the PDA LGBT+ Network
  • Nahim Khan, Senior Clinical Pharmacist at Greater Manchester Mental Health NHS Foundation Trust, Senior Lecturer at the University of Chester, Co-opted member of the BAME Network

What else to expect

The Pharmacy Show provides the opportunity for attendees to:

  • Understand the latest contractual changes
    Stay ahead of the 2026/27 CPCF and its impact on your pharmacy.
  • Find solutions to financial pressures
    Discover strategies to improve efficiency, profitability and resilience.
  • Prepare for the future of independent prescribing
    Explore the opportunities created by pharmacy’s expanding clinical role.
  • Discover new revenue opportunities
    Learn how leading pharmacies are growing services and income streams.
  • Reconnect with your profession
    Join thousands of colleagues to share ideas, support and inspiration.

Secure your FREE pass for the show

The Pharmacy Show is FREE to all UK registered healthcare professionals meaning that PDA members can secure their pass for the show for FREE! Pharmacists are encouraged to click below to register for their pass today.

REGISTER FOR YOUR FREE PASS NOW

Not yet a PDA member?

If you have not yet joined the PDA, we encourage you to join today and ask your colleagues to do the same.

Membership is FREE to pharmacy students, trainee pharmacists, and for the first three months of being newly qualified.

JOIN THE PDA TODAY

Read about our key member benefits here.

 

 

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