PDA launch the #PharmacistsInAction social media campaign

To celebrate the 72nd birthday of the NHS, the PDA has today launched the #PharimacistsInAction social media campaign to highlight the valuable work of pharmacists that are on the frontline in the fight against COVID-19.

Sun 5th July 2020 The PDA

The campaign invites pharmacists from all sectors to post images that share a snapshot of what pharmacy looks like during the COVID-19 pandemic.

The PDA exists to represent individual pharmacists, pharmacy students and pre-regs, many of whom have been working tirelessly to ease the strain on the healthcare system by working long hours and overtime to help patients in need during this difficult time. We recognise that COVID-19 will have had a different impact on each of our members and we want to make sure that pharmacists from all sectors feel appreciated and represented for the hard work and dedication made each day.

Help us to shine a light on the profession by posting photos on social media that show what pharmacy looks like for you and don’t forget to use the campaign hashtag #PharmacistsInAction with a short sentence summarising a typical day for a pharmacist on the frontline. 

How to get involved

We are encouraging pharmacists to share a photo in a work setting with a short description of a typical workday. Don’t forget to add #PharmacistsInAction and tag the PDA in so that we get to see your posts. Please encourage your pharmacist colleagues, friends and family to also get involved. Let’s get the #PharmacistsInAction hashtag trending!



The Pharmacists' Defence Association is a company limited by guarantee. Registered in England; Company No 4746656.

The Pharmacists' Defence Association is an appointed representative in respect of insurance mediation activities only of
The Pharmacy Insurance Agency Limited which is registered in England and Wales under company number 2591975
and is authorised and regulated by the Financial Conduct Authority (Register No 307063)

The PDA Union is recognised by the Certification Officer as an independent trade union.

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