PDA supports Shopkind campaign to tackle violence and abuse in the workplace

Last week, the ShopKind campaign was launched to help tackle the worrying rise in violence and abuse against shopworkers. The national campaign, funded by the Home Office, is uniting the retail sector by asking people to ShopKind when in stores. The PDA welcomes this news that is in line with their longstanding campaign to end violence in pharmacies.

Tue 27th April 2021 The PDA

The #ShopKind campaign has seen pharmacy employers Asda, Boots, Morrison’s, Superdrug and Tesco sign up to encourage people returning to the high street to be mindful of the essential role that keyworkers have played during the coronavirus crisis. 

ShopKind aims to:

  • Encourage positive behaviours in shops
  • Acknowledge the important role of shopworkers
  • Highlight the scale and impact of violence and abuse against shopworkers.

Consistently, in surveys of PDA members over the last three years, more than one-third of pharmacists do not feel safe for at least half of their time at work, and 20% reported not feeling physically safe for most, or any of the time (learn more).

According to the Association of Convenience Stores, there were 40,000 violent incidents in small shops in the past year. The British Retail Consortium says 400 shopworkers are abused each and every day. This is unacceptable. Violence and abuse should not be part of the job. All workers should be treated with respect, kindness and gratitude.

The retail union USDAW reports that the overwhelming majority of retail workers, around 90%, say they have been verbally abused in the last 12 months, with almost 10% physically attacked. Covid regulations have often been the trigger – but that’s no excuse.

Violence in Pharmacy

The PDA’s has a long-running campaign to end violence in pharmacies and believes that individual employers need to make sure that the public understands that there is a genuine zero tolerance of any form of violence in all community pharmacies. The PDA encourages pharmacists to display their zero tolerance of abuse in pharmacies posters, which are endorsed by the National Police Chiefs Council, in their workplace.

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