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PDA sponsors wellbeing campaign encouraging pharmacists to “ACTNow”

The ACTNow campaign will run until the end of August and hopes to support those working and studying in the pharmacy profession to prioritise their own mental health and wellbeing, and to check in on their colleagues. 

Thu 21st May 2020 The PDA

In response to pressures brought on by the COVID-19 pandemic and in recognition of Mental Health Awareness Week, Pharmacist Support – the profession’s charity – has launched a new campaign to raise awareness of the importance of wellbeing and encourage positive action. The PDA is proud to sponsor the campaign.

The ACTNow campaign will run until the end of August and hopes to support those working and studying in the pharmacy profession to prioritise their own mental health and wellbeing, and to check in on their colleagues.

The world is facing its biggest challenge in generations right now and pharmacists are on the frontline, providing care, compassion and reassurance to the Great British Public. As the charity whose mission is to champion wellbeing, Pharmacist Support want to be there for their pharmacy family. They want to encourage conversations around mental health and wellbeing and provide a safe space and simple solutions to enable those in the profession to take action.

The ACTNow campaign encourages individuals to:

Allow time for wellbeing

Consider the needs of your colleagues

Take action


A campaign website has been created as the central hub of information for the campaign. By signing up to ACTNow with an email address, individuals will have access to a range of resources (posters, tips, learning modules, videos) and will be kept up to date as new content is added.

“We’re absolutely delighted to be able to launch the ACTNow campaign in what are incredibly pressured times for members of our pharmacy family” commented Pharmacist Support Chief Executive Danielle Hunt. “We know that those in the pharmacy profession are always there for others. Here at Pharmacist Support we want to be there for them.

“Now more than ever, we feel we all need to work together to support the profession through this challenging time. We’re delighted therefore that so many organisations have already partnered with us to share our ACTNow message and resources. We’re also thrilled to announce our sponsors for the campaign Well and the PDA, who have enabled the charity to deliver this support at this crucial time.”

Commenting on their sponsorship of the campaign, Paul Day, Director of the Pharmacists’ Defence Association: “The PDA and our members donate more than £30,000 per year to Pharmacist Support to help fund activities that support pharmacists when they need it and that are complimentary to the support and services that the PDA  provide to the profession. We are delighted to be able to help the charity to help pharmacists to improve and maintain their wellbeing.” 

Across the campaign, Pharmacist Support will be encouraging the sharing of stories from individuals at various stages in their career and across all sectors of pharmacy. Through this dialogue, the charity hopes to highlight some of the interesting ways people’s lives and jobs have changed since the COVID-19 outbreak. By encouraging people to open up about the things they’ve struggled with and that they’ve learnt about themselves in the process, the charity hopes to give others – who may feel overwhelmed & out of their comfort zone – the reassurance they need that they are not alone.

Pharmacist Support are encouraging those across the profession to make a commitment to prioritise their wellbeing and get behind the campaign. To pledge support and ACTNow visit

The Pharmacists' Defence Association is a company limited by guarantee. Registered in England; Company No 4746656.

The Pharmacists' Defence Association is an appointed representative in respect of insurance mediation activities only of
The Pharmacy Insurance Agency Limited which is registered in England and Wales under company number 2591975
and is authorised and regulated by the Financial Conduct Authority (Register No 307063)

The PDA Union is recognised by the Certification Officer as an independent trade union.

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