COVID-19 VACCINATIONS: If, in addition to indemnity for your main employment, you would like cover for delivering COVID-19 Vaccinations please apply for our standalone extension Apply Today

Website maintenance The PDA website will be unavailable during a 1 hour window due to scheduled maintenance between 00:00am and 06:00am on the Tuesday 27th of February 2024

Home  »   Coronavirus (COVID-19)Latest News   »   PDA encourages pharmacists and patients within the community to #GetVaccinated

PDA encourages pharmacists and patients within the community to #GetVaccinated

The PDA has today launched a new campaign that is calling on all pharmacists to have the COVID-19 vaccine and to help encourage their patients, family and friends, especially those in the BAME community, to do the same.

Wed 17th February 2021 The PDA

As part of the campaign, over the coming weeks, the PDA will be posting videos to their social media sites (Facebook, Twitter, Instagram, LinkedIn) from pharmacists across the UK that have had the vaccine and would like to encourage others to stay safe by getting vaccinated too. The campaign hashtags are #PDAbame and #GetVaccinated.

The PDA is also supporting the NHS campaign to dispel COVID-19 vaccine myths and to tackle the hesitancy of those in the BAME communities to get vaccinated.

Last week, England’s Deputy Chief Medical Officer, Professor Jonathan Van-Tam, said it “really concerns” him that fewer BAME people may choose to get the COVID-19 vaccine and he was worried about the impact of the fake news that is being circulated online.

Professor Jonathan Van-Tam went on to say, he believes “the vast majority of people in the UK would prefer to take their advice on vaccines from trusted sources rather than from some of the nonsense that is circulated on social media.”

“We are calling on our members to not only stay safe by getting the COVID-19 vaccine but to also talk to their patients in the local community and those who know and trust them, to help dispel the COVID-19 vaccine myths,” said Collette Bradford, Director of Organising and Engagement at the PDA.

Collette continued: “The PDA #GetVaccinated campaign is such an important campaign for pharmacists to be involved in, the videos are a powerful way to show people that many health care professionals have already had the vaccine. They know that by having it, they are protecting themselves and their loved ones.”  

Sherifat Muhammad Kamal, Vice President of the PDA BAME Network, said: “COVID-19 vaccine hesitancy and the impact on its uptake by the BAME community is of great concern. As pharmacists, we can all help inform and educate our patients as to why they should get vaccinated.”

On Sunday, it was reported that Prince Charles has also joined the campaign to overcome the BAME communities’ mistrust of the COVID-19 vaccine. Prince Charles, Royal Founding Patron of the British Asian Trust, will tomorrow (Thursday 18 February) deliver opening remarks for a ‘COVID-19 Vaccine – Facts for the BAME community’ webinar being led by the British Asian Trust. Nadhim Zahawi MP, Minister for COVID Vaccine Deployment and Minister for Business & Industry will also be taking part in the webinar. Learn more[UPDATE: see the highlights of the British Asian Trust event here]

Prince Charles, who received his first vaccine last week, is urging people to “ignore “nonsense” anti-vaccine propaganda.”

Last month, British Asian celebrities including comedians Romesh Ranganathan and Meera Syal, and cricketer Moeen Ali made a video urging people to get the vaccine and dispelling some of the myths. Mayor of London Sadiq Khan and former Conservative Party Chairman Baroness Warsi were also among those that took part.

A Thousand Little Ships

The launch of the #GetVaccinated campaign comes just two weeks after the launch of the PDA’s “A Thousand Little Ships”, which is a proposal to maximise the NHS vaccination capacity when demand dramatically increases once the second doses begin.

The PDA has urged the government and the NHS to integrate over 13,500 community pharmacies into the vaccination programme to ensure that there is capacity in the system when more groups are needing to be vaccinated as prioritised by the JCVI.

Campaign videos

To view more #GetVaccinated campaign videos, visit our YouTube Channel.

Get involved

  • Pharmacists and all PDA members are encouraged to get involved in the #GetVaccinated campaign by recording and then posting a video to social media using the hashtags #GetVaccinated and #PDAbame, explaining why it is important to get vaccinated. Don’t forget to also tag us in the post!
  • If you are multilingual, we also encourage you to record and post your message in another language.
  • Open conversations with patients in your pharmacy and community about the vaccination programme, encourage them to get vaccinated when they can and reassure them that it is safe.
  • Talk to your friends and family too, everyone should have the vaccine to protect themselves, their family, and their community.
  • Keep in touch. Let us know your views and share your ideas to promote the campaign by emailing us at:

Related links



The Pharmacists' Defence Association is a company limited by guarantee. Registered in England; Company No 4746656.

The Pharmacists' Defence Association is an appointed representative in respect of insurance mediation activities only of
The Pharmacy Insurance Agency Limited which is registered in England and Wales under company number 2591975
and is authorised and regulated by the Financial Conduct Authority (Register No 307063)

The PDA Union is recognised by the Certification Officer as an independent trade union.

Cookie Use

This website uses cookies to help us provide the best user experience. If you continue browsing you are giving your consent to our use of cookies.

General Guidance Resources Surveys PDA Campaigns Regulations Locums Indemnity Arrangements Pre-Regs & Students FAQs Coronavirus (COVID-19)